To secure and manage a celebrity ambassador for leading frozen food specialist retailer Farmfoods for their 2014 TV advertising campaign.
1st January 2014 saw the launch of Farmfoods’ latest television advertising campaign on ITV featuring popular Strictly Come Dancing judge Len Goodman. Champions (UK) plc provided Farmfoods with a variety of concepts and developed these into complete storyboards and scripts. We secured a first-class celebrity endorsement from Len Goodman to star in the commercials and to be featured on the Farmfoods promotional door drop leaflet and in national newspaper advertising. The partnership has proved to be hugely successful in helping to boost Farmfoods’ sales.