To raise the profile of the two-time Grand Prix winner and to enhance his career by securing high profile media appearances, commercial work with major sponsors associated with Formula 1 and quality exposure across varied media platforms.
We have been representing Johnny Herbert since 2011 and have been able to secure him a string of quality opportunities using our extensive contacts in media networks and publications.
In the run-up to Sky Sports’ launch of their brand new Sky Sports F1 channel in 2012 we were able to obtain a number of guest appearances on Sky Sports News for Johnny which brought him to greater prominence with both the general public and the television organisation. Due to the impact of his work, we were then in a position to secure him work as a pundit on Sky Sports F1 during the Chinese Grand Prix.
Champions (UK) plc then leveraged Johnny’s popularity as an authoritative voice on motor racing to arrange for his punditry to continue for the duration of the 2012 Formula 1 season. Similarly, this enabled us to agree a further 2 year contract with the media giant and Johnny’s successful spell went on for the a further two seasons.
Subsequently, we have secured our client a further 1 year contract extension and Johnny carries on with his good work as the current 2015 Formula 1 season progresses.
During the time we have represented Johnny, we have also secured him a number of endorsement opportunities for brands directly involved with Formula 1, such as Johnny Walker, and those looking to associate themselves with the profile of such a successful, knowledgeable and likeable motor racing personality. They include leading motor manufacturers Ford and Nissan and the insurance firm, Aviva.