To raise and maintain the profile of England’s record cap-winning goalkeeper, ensuring he remains relevant almost 20 years after his retirement from football.
Champions (UK) plc have worked with Peter Shilton for a number of years and have secured him several high profile television, radio and press opportunities. We use our extensive contacts in the television industry to good effect and Peter has made appearances on Strictly Come Dancing, BBC Breakfast News, Loose Women and a 2014 8 Out Of 10 Cats World Cup Special.
We booked him for punditry work with Sony TV in India during the 2014 FIFA World Cup, giving him exposure to an audience of over 100 million people. As a result of our work, he has also been the subject of two hour-long features shows – Sky Sports’ Sporting Heroes explored how he inspired fellow goalkeeper, Peter Schmeichel, and ITV’s Sporting Life Stories took an in-depth look at his life and career in February 2015.
Champions (UK) plc work with many of the world’s leading brands and as a consequence we have been able to secure Peter lucrative advertising work with major companies such as Mars, Carlsberg and Vauxhall, along with ambassadorial work with the company that created the innovative football training aid, Sidekick. In managing his profile, we also manage his entire web and social media engagement and book Peter for several personal appearances at corporate events and charity functions.