Sky Sports

Sky Sports

Sky Sports

To maintain a strong relationship with Sky Sports, ensuring regular bookings for our celebrity clients.


Champions (UK) plc have secured high-profile appearances for our celebrities on a variety of popular programmes across the Sky Sports network.

We booked our celebrity clients, including Tony Jacklin CBE, Peter Shilton OBE, Johnny Herbert, Sarah Stirk and Matthew Hoggard MBE, for appearances at popular sporting events to continue establishing them as leading experts in their respective sporting fields.

As part of our profile management work with Former Formula 1 driver Johnny Herbert, we secured him as one of the leading commentators and pundits for Sky Sports’ coverage of F1, quickly establishing him as one of the sport’s most recognisable figures.