FiveG was created by arguably Britain's greatest Olympian, Sir Steve Redgrave, in 2001.

Named after Sir Steve's record-breaking five consecutive Olympic gold medals, FiveG - as it is affectionately known - is committed to being a brand that represents sustainable cotton.

Since 2008, the label has sold its casual menswear range produced from Fairtrade-certified cotton in Debenhams.

FiveG has now teamed up with Cotton made in Africa, an initiative of the Aid by Trade Foundation, to create a sports sock that is manufactured right here in the UK, but made from cotton produced by smallholder farmers in Africa.

Sir Steve, wants the label to champion quality clothing produced from sustainable sources.