To manage all visual aspects of the launch of a new biannual luxury lifestyle magazine in the West Midlands. Our creative department was tasked with developing a complete “look” and “style” for the publication, including branding, cover design, feature design, advertising design and promotions design.
Champions (UK) plc developed stylish and eye-catching designs for the magazine’s format and branding, incorporating the entirety of the publication, literally from “cover to cover”. Securing an effective typeface and an impressive visual identity, we decided to keep it simple, using a quality palette of grey, white and black. While providing visual interest and impact, this approach allowed the features, articles and photography to take centre-stage. We have to work closely with all of our advertisers to ensure that their features and advertorials make the biggest impact within the publication.
In order to achieve this, we rigorously control all aspects of the photography and imagery throughout the magazine, to ensure it is of a high standard and captures the ethos of the publication. Lavish design standards and attention to detail are employed throughout the magazine. One of the most important aspects of the design of any publication is its cover. Champions (UK) plc design the cover for each issue of the magazine around a hugely successful star, in order to set it apart from competing publications. Cover stars have included Kate Beckinsale and Julia Roberts.