Farmfoods Door Drop Advertising

Farmfoods Door Drop Advertising

Client: 
Farmfoods
Objective: 

Managing the design, production and delivery of 11 million Farmfoods promotional door drop leaflets distributed monthly to UK households.

Activity: 

Champions (UK) plc creative team work closely with Farmfoods every month to design their monthly promotional door drop leaflet.  The team work on look and style, product imagery, photography and seasonal activity to ensure each element stands out effectively.  Messaging and concepts are developed each month to make sure the communication of the offer and price is clear to the end user.

Regular communication with our in-house design team is extremely important to ensure every element of the process meets Farmfoods expectations.  A strict schedule is adhered to from the initial concept work through to the end delivery to over 11 million UK households. Once the design process is complete, Champions (UK) plc ensures that a strict checking process is in place, including press passing every print run to ensure a high quality print and smooth production process.

Meticulous planning is key to the delivery of a smooth process from design to final production and delivery. Champions (UK) plc manage and secure all elements of this process including the sourcing and purchase of all paper required.  Delivery into several depots is also managed effectively to meet Royal Mail’s distribution deadlines.