To provide leading eyewear brand Vision Express with creative solutions for their exhibition stand and promotional activity.
Champions (UK) Plc’s creative team worked with Vision Express to design their exhibition stand and promotional activity at UK shows Top Gear Live, Golf Live, Car Fest North & South, Robin
Hood half marathon and the Nottingham Armed Forces Day. Designs were produced for indoor and outdoor flags, café windbreakers, backdrops, a large media wall, and a pop up counter, as well as promotional items and advertising in event programmes.
The creative team worked to the Vision Express brand guidelines to ensure consistent messaging across all brand collateral.
The roadshow of events proved very effective for Vision Express, offering a free MOT to consumers to promote the importance of eye tests and having regular check-ups as well as using data capture tools to drive customers into their stores.