To provide marketing and online web support for two related, family-run businesses in Leicestershire. The owners of Crouch Logistics Ltd and Maxi-Low required a brand refresh of their corporate image. We developed their respective logos along with a re-design of marketing collateral and the websites of both companies, as well as improving online SEO performance.
Champions (UK) plc were engaged to refresh the brand image for two family-run Leicestershire businesses, Crouch Logistics Ltd and Maxi-Low. We created a brand new logo and fresh marketing collateral designing to portray a modern, 21st century look for Crouch Logistics Ltd. We also developed a brand new website showcasing a professional family-run business offering a one-stop shop and bespoke services to its clients. We designed and constructed a new website for Maxi-Low, a fleet solutions company. The look and style communicated the core services of their business offering, using clear iconography on the home page. Call-to-actions were made clearer along with better use of imagery in the main flash header. Champions (UK) plc then spent considerable time working with the Maxi-Low team to improve the written copy on the website and ensure keywords were as strong as possible for enhanced SEO performance. Since the launch of both new websites in October 2014, Crouch Logistics has seen a +55.55% increase in traffic and Maxi-Low +173.33% increase in traffic. We have improved the ratio of new users against returning users for both websites and we have achieved bounce rates that compare favourably with industry averages.