De Montfort University E-Campaign

De Montfort University E-Campaign

Client: 
De Montfort University
Objective: 

Concept creation, design and implementation of five different e-shots for a communication campaign for De Montfort University.

Activity: 

Champions (UK) plc worked with the team at De Montfort University’s Business School on a new creative e-shot campaign for their current and prospective clients. Initially we sourced and purchased data to match their target market and combined it with the data they have already to create a master database of contacts. We undertook extensive database management ensuring the quality of data surpasses its use, including de-duping, removing gone-aways and separating it into six pre-defined categories from which we launched our tailored e-campaign.

We have developed the concept for each e-shot ensuring they are eye-catching and quirky with the use of images, straplines and copy. The copy was specially written to ensure that it linked well to the target group and clearly communicated the key messages within the campaign.

The Business School pursued leads generated by the e-shots with the aim of building a new client database for future communications. We are currently working on developing additional content including a monthly e-shot with generic offerings to all database contacts.