multiCIG Brand Creation & Collateral Provision

multiCIG Brand Creation & Collateral Provision

Client: 
MultiCIG
Objective: 

To provide leading premium e-cigarette brand multiCIG with marketing activity that will ensure that the brand continues to embed itself within the UK e-cigarette market, driving sales and increasing brand awareness.

Activity: 

Working closely with multiCIG, Champions (UK) plc undertook a complete analysis of all existing marketing collateral and activity. We provided feedback and implemented a number of new activities that has led to an increase in enquiry levels.

Champions (UK) plc’s initial work with the brand has created projected advertising campaigns, driven targeted social media activity and influenced the design and implementation of bespoke product packaging.

The brand’s retail site has also been redesigned and full copywriting undertaken to ensure that the website offers a user friendly browsing and checkout experience, as well as Search Engine Optimisation success.

Solidifying the core electronic e-cigarette brand has allowed multiCIG to launch a vaping sub brand, multiVAPE. The new brand offers an Electronic Vaping Device and e-liquid combination that represents an appropriate and market leading response to the changes in the vaping marketplace. Champions (UK) plc provided complete brand creation services, selecting an effective brand
name, designing and implementing the brand identity, and creating a full packaging range for all components of the product line.