Raynaud’s as well as diabetes are well known illnesses that affect a body – including affecting their ability to stay warm. Over the past 4 years that Champions (UK) plc has been handling global communications for the brand, Heat Holders has received a steady stream of emails from customers around the globe who suffer from Raynaud’s, neuropathy and other circulatory related conditions. These people wanted to get in touch with the brand as many sufferers found that Heat Holders help to alleviate their symptoms.
Champions has been working towards a partnership with Raynaud’s for a number of years and in 2014, due to the high amount of coverage we gained for Heat Holders in the US and Canada, our PR team was able to negotiate a suitable sponsorship of the Raynaud’s Association and Heat Holders USA.
Since this partnership began, Heat Holders has been named as an official sponsor of the Raynaud’s Association, been tested by the association and their love of the thermal sock brand been promoted through their highly followed social media accounts. In fact the post they put up on their Facebook page reached 191 likes in the first day it was posted! A great example of negotiating brand partnerships for our clients!
Find out more of what they said, here: http://www.raynauds.org/2014/05/30/heat-holders-thermal-socks/