Matthew Hayes, Managing Director of Champions (UK) plc, was featured in the Daily Telegraph on Friday 8th August, answering questions on the subject of affordable and effective marketing and public relations campaigns. Many small businesses and start-ups face problems generating interest in their brands while operating on tighter budgets. Matthew explained that, by adopting a smart approach from the outset and by having a clear idea of who you are as a company, how exactly your offering is different and who precisely you are targeting, creating an impact need not cost the Earth. He also identified social media as an extremely cost effective communications tool.
To read more of Matthew’s key insights please follow this link: http://www.telegraph.co.uk/sponsored/business/volvo-business/small-business-advice-ideas/11004092/marketing-pr-campaign-tight-budget.html