Managing Director of Champions (UK) plc Matthew Hayes featured in an interview with The Guardian discussing SMEs utilising celebrity endorsements. Champions (UK) plc are specialists in pairing celebrities with brands to help raise awareness and boost sales.
Matthew commented: "There's a perception that working with a personality or celebrity would be prohibitively expensive, but it's far more accessible to SME businesses than a lot would realise.”
"The ethos has to mirror and match the company they're working with and you need to make sure the relevance is there. Clearly define your end audience, who you are trying to communicate to and what are you trying to communicate"
Champions (UK) plc have an array of celebrity talent that they pair with leading brands including TV personality and DIY expert Craig Phillips working with paint company Wagner Spraytech, and ex-Ryder Cup captain Tony Jacklin CBE and Glenmorangie whisky.
Read the full interview here http://www.theguardian.com/small-business-network/2014/jun/26/celebrity-endorsements-promote-business-smes