Blåkläder Build Presence In The UK And Link With Craig Philips To Be Positioned As The Premium Workwear Manufacturer

Blåkläder Build Presence In The UK And Link With Craig Philips To Be Positioned As The Premium Workwear Manufacturer

Client Name: 
Blåkläder
Objective: 

Blåkläder are a premium global workwear manufacturer based in Sweden and distributed around the world. Champions (UK) Plc were briefed with building their presence in the UK market through public relations and brand communications activities targeted at tradespeople through industry publications and a social media campaign.

Activity: 

Champions (UK) Plc have launched a major UK communications plan with Blåkläder, including using DIY celebrity Craig Phillips as the ambassador for the brand and securing a wide range of coverage for Blåkläder, including in national titles with high circulation figures such as Professional Electrician, World Cement, RAC Magazine, Professional Builder, National Construction Magazine, Apprentice Builder, Furniture and Cabinet Making and many more. We have positioned Blåkläder as the premium workwear manufacturer in the UK and have also managed major publicity campaigns surrounding their high profile association with The National Trust