To provide a complete public relations campaign for the growing thermal sock brand, ensuring that the unique aspects of the brand are fully communicated to the public. Taking the unknown product and promoting it to a nationally and internationally recognised brand.
Champions (UK) Plc provided a complete public relations strategy to Heat Holders, ensuring that a high level of public relations activity was undertaken, including placement of the product in national publications, the generation of press items featured in a wide variety of different print media and a targeted social media campaign. In addition to this, multiple celebrity ambassadors were secured for the brand, ensuring that its profile was continually raised and supported through a variety of different platforms.
Press gained for Heat Holders included OK Magazine, The Independent and many other national publications. As the brand continued to expand, Champions (UK) Plc undertook televised advertising on behalf of Heat Holders, ensuring that this was filmed and produced correctly in line with the client’s expectations and brief.