To continue to offer a full public relations strategy for the annual Farmfoods British Par 3 Championship, generating extensive media coverage and establishing it as one of the highlights of the golfing calendar.
Champions (UK) plc manage all public relations activities surrounding the Farmfoods British Par 3, securing extensive coverage in the regional, national and golfing press and securing The Daily Telegraph and Golf Monthly as Official Media Partners. Champions (UK) plc manage the official website and social media activities for the event, keeping people up-to-date with all the latest news and developments. Interest and excitement for the Farmfoods British Par 3 is maintained with a number of high-profile celebrity bookings and with top golfers in attendance. The Championship is covered every year by Sky Sports and Challenge TV and was broadcast following the event with highlights being shown on ITV, BBC and CNN.
Champions (UK) plc secured further coverage for the Farmfoods British Par 3 Championship in 2013 by creating a viral campaign around the YouTube video of the ‘Golf Shot of the Year’. Currently at over 1.5 million views, the video has featured on various high-profile websites.