To raise increased awareness of the Workforce brand and to build a press and media presence for the company’s range of men’s socks and thermal underwear, specially designed to guarantee the comfort and safety of people while at work.
Champions (UK) Plc have embarked on a targeted press and media campaign for Workforce, generating the coverage that reaches their target market, including features in publications including titles such as: Professional Builder, Professional Builders Merchant, Forestry and Timber News, Construction Digital and Manufacturing Digital. The campaign is focussed around creating a highly powerful sock brand focussed at the working man. This is a new concept in footwear and is proving extremely successful by specifically targeting trades people with information about a strong, warm, durable and comfortable sock. Working alongside celebrity Tommy Walsh, we have secured profile-raising opportunities for the brand and delivered highly effective PR services.