Workforce Promote Their Range In Outdoor Thermal Attire

Workforce Promote Their Range In Outdoor Thermal Attire

Client Name: 
Workforce
Objective: 

To raise increased awareness of the Workforce brand and to build a press and media presence for the company’s range of men’s socks and thermal underwear, specially designed to guarantee the comfort and safety of people while at work.

Activity: 

Champions (UK) Plc have embarked on a targeted press and media campaign for Workforce, generating the coverage that reaches their target market, including features in publications including titles such as: Professional Builder, Professional Builders Merchant, Forestry and Timber News, Construction Digital and Manufacturing Digital.  The campaign is focussed around creating a highly powerful sock brand focussed at the working man. This is a new concept in footwear and is proving extremely successful by specifically targeting trades people with information about a strong, warm, durable and comfortable sock. Working alongside celebrity Tommy Walsh, we have secured profile-raising opportunities for the brand and delivered highly effective PR services.