Champions leads PR for Tower of London poppies artist, Paul Cummins MBE, for new installation at Chelsea Flower Show

Champions leads PR for Tower of London poppies artist, Paul Cummins MBE, for new installation at Chelsea Flower Show

Paul Cummins MBE

Following on from his hugely successful Blood Swept Lands and Seas of Red installation of ceramic red poppies at the Tower of London last year, our client Paul Cummins MBE unveiled his next project at the RHS 2015 Chelsea Flower Show.

He made thousands of black, white and coloured variegated ceramic tulips which were used to cover a huge, 8-metre high sculpture, dubbed Candy, which took pride of place within the Grand Pavilion at the heart of the showground. The newest installation by Cummins, which was treated to a Kabuki-style unveil to a star studded audience, including the Queen, at the show, marks the newest collection from Paul Cummins for this year, a series of handmade and hand painted tulips, which will each be available to buy as special additions. The tulips will act as a fundraiser for a major UK charity with a guaranteed £10 of each sale going to the charity. 

Candy is the first installation in a line of new installations this year, which will culminate in a large installation which will be along the same scale as Paul’s Blood Swept Lands and Seas of Red in 2016 .

Champions co-ordinated all media activity and secured him a range of high profile coverage on the BBC, ITV and Channel 5, as well as the Radio Times, Daily Mail, The Telegraph, Sunday Times and Evening Standard. The extensive coverage provided a major boost to the sales of Paul’s Tulips, with a significant increase in activity on his dedicated tulip website – www.paulcumminstulips.com