Investing in Emotion
Matthew Hayes
Matthew Hayes|22nd January 2021 - 11:57
Emotion is vital when it comes to brand marketing and storytelling, and it becomes even more apparent during the festive period. In this blog, we look back at Christmas campaigns from brands that have invested in emotion and got it right.…
I doff my cap
Matthew Hayes
Matthew Hayes|20th January 2021 - 10:11
In this day and age, it’s hard to escape advertising. It’s everywhere. On every media and digital channel, every building, bus stop and tube station, we’re inundated with messages and for the most part, oblivious. But certain campaigns…
Matthew Hayes
Matthew Hayes|19th January 2021 - 16:26
Here are a series of business predictions for 2021 from Champions (UK) plc and their Midlands-based clients. Read on to find out more. 
The Power of Emotion Christmas 2020
Matthew Hayes
Matthew Hayes|22nd December 2020 - 15:14
Typically, when we think of Christmas ads, the first ones that come to mind are John Lewis and Partners and Coca Cola, so it came as a shock to many that we were all brought to tears by fast-food chain McDonald’s.