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We’ve already discussed how businesses can utilise sports events to boost their advertising success, such as with the Euros. And the Tokyo Olympics provide just as much lucrative opportunity for businesses!

Sporting events present businesses with fresh opportunities to target a wider audience with creative ads, and the Euros have certainly produced some great examples! Here are 10 of the best ones we've seen so far...

Here, I doff my cap to French water brand Evian, and their ability to market water - something that should technically be quite difficult to do...

A social media audit can provide fantastic insights into how you’re performing in the social stratosphere. Here’s how to perform your own social media audit.