Google Analytics 4 GA4 for beginners
Champions|25th July 2022 - 13:41
As Google has announced that the standard Universal Analytics (GA3) will be discontinued from 1st July 2023, it has left many marketers and businesses wondering what this means for them in terms of reporting and collating data.
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Georgia Haslam
Georgia Haslam|19th July 2021 - 14:39
We’ve already discussed how businesses can utilise sports events to boost their advertising success, such as with the Euros. And the Tokyo Olympics provide just as much lucrative opportunity for businesses!
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Matthew Hayes
Matthew Hayes|02nd July 2021 - 14:26
Sporting events present businesses with fresh opportunities to target a wider audience with creative ads, and the Euros have certainly produced some great examples! Here are 10 of the best ones we've seen so far...
Matthew Hayes
Matthew Hayes|30th June 2021 - 15:15
Here, I doff my cap to French water brand Evian, and their ability to market water - something that should technically be quite difficult to do...