Brands Staying 'On The Ball' This World Cup
If the flags outside houses and chanting on the streets isn’t enough to give it away, the summer chaos of sport has officially begun. Whether you are a fan of the game or not, the world cup sees almost everyone jump on the quadrennial bandwagon.
As we’re well on our way into the eighth day of the World Cup, brands have been taking to their social media platforms by storm and using the hype around the World Cup to increase their presence online… and they’re doing pretty well!
Here’s 5 of my favourites that I’ve spotted over the tournament so far:
1. Iceland Foods
A simple stroke of pure genius from their social media department. Playing off against their namesake, Iceland foods’ Twitter platform is full of witty banter, store promotions and simply hilarious interactions.
Want a clever way to promote your new McDelivery service? Why not get Paddy McGuinness, Jamie Redknapp and Peter Crouch to deliver the first order? McDonalds’ clever marketing team have paired up with some football and comedy greats together for a brilliant stunt.
3. Grenade Official
Simple but to the point, Grenade Official showed their solidarity to England by compiling their Carb Killa Peanut Nutta and White Chocolate protein bars to create their very own piece of art, using their protein products they created the England flag, nicely done!
4. New Look
On Monday night, were you one of the girlfriends, wives or flatmates who just simply wasn’t interested in the England match, but had to watch it? New Look felt your pain! Taking a very clever approach to the start of England vs Tunisia, the retailer sent out a limited 20% off all full price clothing for when the match started. What better way to distract yourself from the shouting and heckling at the tv than with some internet shopping? Nice work New Look!
A digital marketing campaign that has worked for the brand before, Pringles have once again changed their name to ‘Pringoooals’ for the duration of the tournament. They have engaged with other promotional activity including releasing promotional packs, as well as match of the day edition flavours such as chips and curry and even created a selection of videos featuring football legends Rio Ferdinand and Daniel Sturridge for their ‘Celebration Academy’. Their clever add on of the hashtag #CelebratewithPringles has also been a hit alongside these campaigns!
Now, we’re off to buy three cheeky tubs of pringoooals so we can get our own pop up goal for lunch time in the office!