Marketing Blog Posts

Buyer Personas
Rebecca Edwards
Rebecca Edwards | 07th August 2018
Whether it is content marketing or paid advertising, you should never dive into any marketing campaign without knowing exactly who you are targeting. By knowing and understanding your target audience, you will be able to deliver highly-targeted and…
Woman in front of the sun set
Gary Knight
Gary Knight | 25th July 2018
So finally the puff of smoke has risen from the ITV Towers ( sadly not my beloved LWT building as that is now being turned into luxury flats, but rather its Holborn HQ , lovingly known as ‘ Hogwarts’ by ITV insiders ) & the ‘Sun Queen’, Dame…
Pringoals Marketing Campaign
Amy Coleman
Amy Coleman | 21st June 2018
If the flags outside houses and chanting on the streets isn’t enough to give it away, the summer chaos of sport has officially begun. Whether you are a fan of the game or not, the world cup sees almost everyone jump on the quadrennial bandwagon.
AD Spend
Rebecca Edwards
Rebecca Edwards | 10th February 2018
The third quarter of 2017 saw a historic moment as ad spend on mobile platforms overtook TV spend for the first time. Accounting for around 25% of the total ad spend, mobile spending surged 31% from 2016’s £1.3 billion to £5.4 billion. And this…