Champions History

Our History

Since starting in 2003, in the family home of John and Donna Hayes, Champions (UK) plc has been on the fast-track to success.

Starting with John at the helm as CEO and Matt, his first-born son, as Managing Director, the company has gone from one small room to a HQ expanding over 7,500 sqft and the home of more than 80 Champions.

Over the past 15 years, we are proud of what we have achieved. Together, we form an award-winning team that delivers outstanding results.

Members of our dedicated team always ready to lend a helping hand
Years' valuable experience
of Champions HQ

7,500 sqft

Predicted annual turnover in 2018

Looking to the future, we have already had planning granted for further expansion in the form of a dedicated Digital & Media suite.

This will feature the very latest cutting-edge technology and will bring our entire team to over a count of 100.

New building plans

Following four years of successful trading, we reviewed our current status and felt a further brand refresh was required. 

The brand was re-imagined as ‘The Perfect 10’ to communicate the maturation of 5 further distinct service areas.

Champions the Brand Agency

Rapid growth in both the market and the size of the team required expansion of the premises. An extension to the existing building was commisioned and built during 2014-15.

6 years to the day that the original building was opened by The Right Honorable Kenneth H. Clarke QC MP, he returned on Friday 25th September 2015 to do the honours once more.

New building opening

Continuing our award winning streak, we were a Santander Breakthrough50 Awards winner in 2014. 

And the awards didn’t stop there. Matt was named haysmacintyre Top Gun at the Young Guns Awards 2014; the annual list of the UK’s most impressive young entrepreneurs aged 35 and under.

Breakthrough 50 Awards
Young Guns

Having lived with the original brand for 10 years, it was time for a shake up – we completely rebranded ourselves with a fresh, vibrant feel and a more streamlined structure of the company, highlighting the five key service areas.

Further to this we achieved RAR Recommended status and were listed in the London Stock Exchange 1000 Companies to Inspire Britain.

Champions the Brand Agency
RAR Plus Recommended
1000 Companies to Inspire Britain
2012- 2010

Over the next two years, the company would recieve nationwide recognition from several industry bodies.

These included Accelerate250, Insider Growth 100 Table (ranked 3rd), The Telegraph 1000 Britain’s Brightest Businesses, The Sunday Times FastTrack100 and Leicestershire’s TOP200 Companies.

Accelerate 250
insider growth 100
the telegraph 1000 Britain's Brightest Businesses
Fast Track 100 2012
Leicestershire's Top 200 Companies

The completed building was opened by The Right Honorable Kenneth H. Clarke QC MP on Friday 25th September 2009

Kenneth H. Clarke

Having massively outgrown the small space in the house, they embarked on commissioning purpose built premises to house the expanding team with a view to rapid growth in the following years.

Champions Building

Starting in the family home, John and Matt began with the ethos of being different to every other agency. They were going to do things differently.

Champions Beginning