Adey Steel

Adey Steel

Brief:

To create a new look and tie together four companies under a comprehensive mother-brand.

Delivery:

Having developed a strong new logo, we differentiated the four arms of the group with distinct colours on all collateral. 

We built a website linking the four pillars of the brand and designed new livery for all company vehicles, along with a full suite of stationery and signage.

Outcome:

Delivering a full rebrand in just 6 months, we gave a 90 year old local business a 21st century facelift and simplified market perceptions of a complex business structure.

Adey Steel
Adey Steel