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Adey Steel
Brief:
To create a new look and tie together four companies under a comprehensive mother-brand.
Delivery:
Having developed a strong new logo, we differentiated the four arms of the group with distinct colours on all collateral.
We built a website linking the four pillars of the brand and designed new livery for all company vehicles, along with a full suite of stationery and signage.
Outcome:
Delivering a full rebrand in just 6 months, we gave a 90 year old local business a 21st century facelift and simplified market perceptions of a complex business structure.
