CHECKATRADE

Checkatrade

Brief:

To source and secure sponsorship vehicles and devise activation strategies aimed at increasing Checkatrade's brand awareness among target demographics.

Delivery:

We consulted over the most effective opportunities and recommended title sponsorship of the Football League Trophy. We approached the Football League and were integral to the successful negotiation of a five-year, multi-million-pound agreement that rebranded the competition as the Checkatrade Trophy.

We identified celebrity DIY expert and Big Brother winner Craig Phillips as a brand ambassador. We provided support for all related launch events, working with Checkatrade to guarantee the attendance of tradespeople, celebrity partners, including Craig, and local media.

Outcome:

Our work with Checkatrade has contributed significantly to the bottom line results of Checkatrade. For example, their website made 1,524,169 consumer searches in March 2017, 18.9% up on 2016.

Its trade membership grows by an average of 300 a month and now sits at over 23,000. Having opened new satellite offices in Mansfield and Newcastle in support of its Sussex HQ, Checkatrade now employs 296 staff and has a turnover in excess of £14.5 million.

Checkatrade
Checkatrade