To use popular influencers to drive awareness of technology company Dell’s September 2017 ‘Back to Uni’ campaign among the 18-24 year old age demographic through social media.
To support Dell's campaign we secured two extremely popular influencers, Jake Boys and Mark Ferris. Through their content Dell required the pair to communicate the idea that a quality laptop delivers real benefits for students as they start or resume their university studies.
Content was created for both YouTube and Instagram, asking the audience to post comments explaining why they needed a free laptop and what they would use it for if they won with the best comment winning a Dell laptop.
While the campaign and competitions are ongoing, at the time of writing, the combined YouTube videos had been seen over 110,000 times and had garnered over 3,700 student responses. By the same token, the Instagram posts have already amassed more than 44,000 likes.