Farmfoods Leaflets

Farmfoods

Promotional Literature

Brief:

To increase awareness and sales through the creation of promo literature. To manage distribution of monthly doordrop campaigns.

Delivery:

We review the look and feel of leaflets each month, developing new messaging during every cycle to make sure the communication of offers and prices is clear. 

A dedicated designer then press passes each print run to ensure a smooth production process, while we scrutinise distribution in search of new efficiencies.

Outcome:

Working with the frozen food specialist since 2008, we have helped their weekly sales jump from £7 million to almost £20 million in 2015. We have led six significant reorganisations of distribution, the first of which delivered an immediate £80,000 saving. 

11 million leaflets are now sent out to geo-demographically targeted UK households every month.

Farmfoods Leaflets Infographic
Farmfoods Leaflets Infographic