Farmfoods Madison Avenue

Farmfoods Madison Avenue

Brief:

To create strong and unique identities for two new Farmfoods product ranges.

Delivery:

We created the Madison Av brand, which features American food classics, to evoke the bright lights and fast pace of the Big Apple. Employing a bold red, white and blue colour scheme, we put our own spin on the stars that spangle the banner.

In contrast, the feel of the Barrington’s range was developed to reflect homespun, traditional British fayre. Subtle referencing of the Union Jack, hedgerows and rolling countryside remind of the simple comforts of days gone by. Framing Barrington himself as a top-hatted, monocle gent, reinforces the nostalgic bent of the line.

Outcome:

Both the Madison Av and Barrington’s lines have become firm favourites with Farmfoods’ customers and regularly features among the company’s top-selling ranges.

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Infographic