Hogan Lovells
Periodical Magazine Production
Brief:
To write and design a 36-page print and digital, quarterly magazine – Reflections – to improve the world’s fourth largest law firm’s engagement with its global alumni cohort.
Delivery:
Working to a theme of Politics & Business for the first edition, we interviewed four of the firm’s alumni, including two US Senators, an EU Chief Trade Ambassador and a Special Counsel to President Barack Obama, to produce analytical leaders.
We created designs to reflect the magazine’s theme and convey the firm’s values. We showcased a series of Hogan Lovells events and sections on promotions and recent retirements along with a number of obituary pieces.
Outcome:
Distributed to over 25,000 alumni around the world and to 49 offices on six continents, Reflections was well-received, with both copy and design elements subject to praise. It has since become staple of Hogan Lovells’ drive to engage with current staff and alumni alike.
