Leicester Business Festival

Leicester Business Festival

Brand creation - copy and design


To create a brand and supporting infrastructure promoting the inaugural 2015 Festival and showcasing Leicestershire as a great place to do business. To co-ordinate all events under the LBF umbrella.


Champions Creative devised a strong logo, along with collateral, including brochures, flyers, pull-up banners and billboard posters. Our writers put together a series of thought leadership pieces setting out the commercial advantages of locating in Leicestershire. We designed and built an interactive website to serve as a hub for businesses looking to buy event tickets and to apply to host their own.


Despite an initial aim of hosting 20 events, we attracted 140 event applications and were able to include a total of 80 across eight industry sectors. 24% of 7,652 attendees came from outside the county.

Leicester Business Festival Infographic