Leicester Business Festival

Leicester Business Festival

Brand creation - copy and design

Brief:

To create a brand and supporting infrastructure promoting the inaugural 2015 Festival and showcasing Leicestershire as a great place to do business. To co-ordinate all events under the LBF umbrella.

Delivery:

Champions Creative devised a strong logo, along with collateral, including brochures, flyers, pull-up banners and billboard posters. Our writers put together a series of thought leadership pieces setting out the commercial advantages of locating in Leicestershire. We designed and built an interactive website to serve as a hub for businesses looking to buy event tickets and to apply to host their own.

Outcome:

Despite an initial aim of hosting 20 events, we attracted 140 event applications and were able to include a total of 80 across eight industry sectors. 24% of 7,652 attendees came from outside the county.

Leicester Business Festival Infographic