Re-Branding & Positioning Activity
To evolve the financial services provider’s existing brand to reflect a shift in its business model and strategy. To convey trust, knowledge and reliability, while also signifying a forward-thinking company with its finger on the financial pulse.
We developed a white fleur-de-lys motif as a visual metaphor for the company’s prestige and an approachable font and a simple line to suggest honesty and transparency.
Adding the strapline ‘Wealth Management & Employee Benefits’ stressed the two key elements of the firm’s offering.
With our help, Mattioli Woods’ share price on the London Stock Exchange more than quadrupled in five years after the rebrand. It rose from 183.00 in March 2012 to 773.50 in March 2017, with the firm now overseeing over £7.5 billion of client assets.