Brand Equity

As a business investor, do you know the brand equity, or brand value of your upcoming investment project? It’s much more than just stock, services and people. We provide clients with details on what they are buying and the current, and future value of such.
Champions (uk) PLC Brand Equity.

Looking to increase brand equity and brand value?

But, what's the difference?

It is crucial for business investors to understand the brand value and brand equity of their portfolio businesses – and this comes down to much more than the evaluation of fixed assets and financials. Both brand assets and people assets add to capital value, which will, in turn, increase EBITDA and market share. 

Whilst separate terms, they do overlap. As the brand equity of the business fluctuates, so does the brand value – which is where we come in. 

How do you measure brand equity and brand value?

There are various ways to measure brand equity and brand value. At Champions, we measure brand equity in a way that is entirely unique to the business to ensure accurate results, based upon thorough and detailed market research.

Brand Equity is calculated in a much more numeric way, looking at revenue and sales. At Champions, we believe in creating something entirely bespoke – as every business and investor is different, as is the value premium.

We do more with a brand or business than currently exists – both in terms of brand equity and brand value to increase market share, margin and multiple. As an investor, you may understand where your business is currently, but do you know its future value based on an improved trading performance? We do...


Increase your investment’s Brand Equity

If you’re ready to increase the brand equity and value of your investment, find out how we can help and get in touch to get a free, no obligation two-hour consultation with one of our experts.

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Need help? Call us on 08453 31 30 31