Looking to increase brand equity and brand value?
But, what's the difference?
It is crucial for business investors to understand the brand value and brand equity of their portfolio businesses – and this comes down to much more than the evaluation of fixed assets and financials. Both brand assets and people assets add to capital value, which will, in turn, increase EBITDA and market share.
Whilst separate terms, they do overlap. As the brand equity of the business fluctuates, so does the brand value – which is where we come in.
