Communication Competitor Analysis
While many people perform competitor analysis on their competitors’ websites and SEO strategies, it’s also important to include an analysis of your competitor's communications, especially if you utilise comms as part of your overall marketing strategy.
Advantages of a comms competitor analysis
Communications competitors can be measured across multiple dimensions
If you’re looking to optimise your existing communications strategy to drive more positive results, then a communications competitor analysis can reveal exactly what you need to do to pip your competition at the post. By highlighting what they’re doing well, you can understand where your own comms may be lacking and set optimisations in place.