What is a press release?
A press release is a piece of content that is distributed to media outlets and publications for the purpose of providing information, official statements, or making a general announcement for the interest of the public.
Press releases can be used for a wide variety of marketing activities, such as product or service launches, thought leadership, industry news and insights or internal company updates, making them an incredibly versatile addition to your marketing and communications strategy.
Often written to target specific publications or audiences, press releases deliver topical, relevant, and informative content that can be featured in the likes of online publications, newspapers, magazines, and other major media outlets.
