Why do you need brand guidelines?
Ensuring every aspect of your business is consistent and aligned can be an incredibly important aspect of creating a successful business.
If a company appears confused in its identity, potential customers can quickly become disinterested, and, ultimately, take their business to the competition.
Additionally, if a brand appears confused to its customer base, it can make potential customers question the credibility of the brand, ultimately impacting their decision to either interact with the brand or make a purchase.
A brand identity style guide can help to strengthen a brand's identity, clarifying what it stands for and allowing better communication.