The power of Schema
Schema is a greatly underestimated tool when it comes to increasing website traffic and conversions for ecommerce and lead generation websites alike.
Schema mark-up effectively gives your website another opportunity to not only rank on Google and other search engines for highly relevant terms, increasing your brands digital footprint, but to stand out from competitors through offering more visually appealing and relevant listings on the results pages.
By providing search engine's with additional information about your product or service (in the form of schema) or answering questions specific to your customers' pain points, you can get in front of users who are actively searching for the solutions you offer.
What is Schema and On-Page Optimisation?
With our team of SEO experts, we can provide professional SEO services to ensure your website is fully optimised.
On-page optimisation in SEO refers to the optimisation of elements on your web page, especially your content. Optimisation can include keyword integration, and the addition of high-quality schema and internal links from your own website to create a seamless user journey. It also includes optimising title tags, URLs and meta.
Schema is the practice of including code on a web page so Google can interpret its contents and display it accordingly on search engine results pages (SERPs). Essentially, the code provides search engines with all the information they need to understand your content and provide the best search results possible for users.
Not only can on-page optimisations and schema make your website more appealing to SERPs, but it can also make your website more usable for your customers, too.