Account Based Marketing

A focused approach to B2B marketing. Champions is built to create bespoke campaigns that connect sales and marketing functions with a common aim of driving awareness and sales to specific audiences.
Champions (uk) PLC Account Based Marketing.

What is ABM? 

Account based marketing, or ABM, is the creation of highly targeted campaigns to a key contact within a target client. 

The content created is incredibly bespoke to the target business and caters directly to their pain points. 

With over 20 years of experience, our strategy team are well placed to own this as an end-to-end project. From creating the roadmap of activity and targeting your desired accounts, to producing all assets required and executing this as a multichannel personalised campaign. 

What can you expect from Account Based Marketing?



The Champions Strategy team will place initial focus on the identification of the decision-maker and conduct detailed research.


We can create completely bespoke and personalised multichannel campaigns including social media, PR, media, events, and web.


We’ll ensure your campaigns consist of targeted messages around specific needs to achieve the ultimate results.  

We can use Account Based Marketing to create fully bespoke strategies

At Champions, we work in partnership with our clients along every step of the journey, from creating the strategy and researching your target audience to delivering successful multichannel campaigns on time and within budget.

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Need help? Call us on 08453 31 30 31