NEWS & ARTICLES

In today’s world, Gen Z audiences constitute a vital group for brands to target with their marketing efforts. Learn more about successful Gen Z campaigns.

Your logo is the face of your brand; it’s the first thing customers see. Make a good first impression and experience many more benefits with a strong logo.

A start-up business does not come without risks – especially since up to 90% of them fail.

Creating innovative, thoughtful, and engaging content can be the difference between attracting and retaining customers - or not.

Today, video is the leading form of content. The easy-to-consume nature of video makes it a favourite amongst users, with various forms available.

Social media plays a part in all of our lives. Whether we use it to keep up with friends, to shop, for news, or as part of our job, it is something only a few of us live without.

Whilst there certainly is no reason to be leaping for joy at the sight of a recession, businesses can bolster long-term success through various adaptations to their strategies at times of downturn.

It may come to no surprise that East Midlands SMEs are being threatened by our nation’s economic uncertainty. There is a resounding lack of government-implemented infrastructure that aims to aid and nurture the growth of UK SMEs, despite SME output amounting for a significant portion of our nation’s GDP.

Transformation is now the norm for any growing business, but delivering transformational success isn’t easy.

We all know the phrase, content is king. And right now, in marketing teams, this couldn’t be truer. Content marketing is one of the most effective methods of growing audience engagement, developing your brand presence, and driving sales – a mission-critical growth method for most businesses.

Brand reputation and brand awareness are key to your business’ success, and PR is essential to promote your business from the perspective of a third party, offering a strong layer of credibility – particularly if from a reputable source.

When showcasing your firm as an investable prospect to that of a suitor, there are a number of factors that will determine the monetary worth of your business. At Champions UK plc, we specialise in working alongside businesses to maximise capital value through applied strategy. So, what aspects of your business are the most critical?