News & Articles

In the modern world of business, there is a constant cycle of news circling around a multitude of industries and their respective leaders. Our specialised communications and PR team believe it is incredibly important for our clients to remain in the loop.
Keeping up to date with the latest media cycles will help you stay ahead of the ever-changing business landscape, while helping you stay well-informed across your industry and competitors’ activities. This meticulous service involves consistently updating clients about any mention in publications, whilst supporting brand recognition through the mainstream media. Take a look at our collection of news stories below.
Champions (uk) PLC Insights.
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Sales Growth
Google Analytics 4 vs Universal Analytics: A Beginners Guide
As Google has announced that the standard Universal Analytics (GA3) will be discontinued from 1st July 2023, it has left many marketers and businesses wondering what this means for them in terms of reporting and collating data.

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The Top 10 Best Ads of the Euros 2020.
Sales Growth
The Top 10 Best Ads of the Euros 2020
Over the years, we’ve seen many iconic adverts, with famous sporting events such as the Super Bowl providing the perfect opportunity for brands to create and showcase their best advertisements to a huge audience.

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I Doff My Cap to….
Sales Growth
I Doff My Cap To… Evian
When it’s not babies in roller-skates dancing along to Sugarhill Gang’s Rapper’s Delight, Wimbledon tends to be the theme of French water brand, Evian’s marketing campaigns.

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I Doff My Cap to….
Sales Growth
I Doff My Cap to... Haig Club X David Beckham
Welcome to another instalment of the I Doff my Cap series, in which I will continue to praise and support brand campaigns that have impacted me both personally and professionally.

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Markets Without Brands.
Sales Growth
Markets Without Brands
Due to the modern world we find ourselves living in and surrounded by social media, brands play a huge part in our lives, both personally and professionally. Branding is almost everywhere and has revolutionised the behaviour of shoppers and consumers. Wherever we are or whatever we are watching, we are all inundated with brands to choose from.

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I Doff My Cap to….
Sales Growth
I Doff My Cap to... Snickers
With the global pandemic having a huge impact on the travel and tourism industry, restricting our ability to travel freely or for recreational purposes, it was interesting to see how brands adapted to such changes.

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The Power of Sponsorship and Brand Association.
Sales Growth
The Power of Sponsorship and Brand Association
For years, it has been no secret that sponsorships are an incredibly powerful and impactful strategy when it comes to branding and marketing. Whether it’s in the form of traditional media, social media or in the sports industry, the use of sponsorship deals can quite literally make or break a brand.

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The Ultimate Guide to the Best Ecommerce Platforms.
Sales Growth
The Ultimate Guide to the Best Ecommerce Platforms
2020 has demonstrated the importance of online presence and more importantly, taking your business online and adapting strategies to focus on the digital aspects within your industry. But with so many choices and opportunities for both beginners and established websites, which is the best platform for an ecommerce store?

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The Return of Bebo.
Sales Growth
The Return of Bebo
2021 may have only just begun but already, so much has happened! Social media usage is continuing to rise and with the news that Bebo is set to make a comeback at some point this month, we expect this to increase even further.

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I Doff My Cap to... Just Eat X Snoop Dogg.
Sales Growth
I Doff My Cap to... Just Eat X Snoop Dogg
Welcome to the second instalment of the I Doff my Cap series in which I tip my hat to brand marketing campaigns that have impacted me on both a professional and personal level.

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The power of emotion: McDonald’s and their 2020 Christmas ad.
Sales Growth
The power of emotion: McDonald’s and their 2020 Christmas ad
Typically, when we think of Christmas ads, the first ones that come to mind are John Lewis and Partners and Coca Cola, so it came as a shock to many that we were all brought to tears by fast-food chain McDonald’s.

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How Do Hashtags Work On Facebook?.
Sales Growth
How Do Hashtags Work On Facebook?
In recent years, we’ve seen all kinds of developments on social media, one of the most prominent being the introduction of hashtags. First launched on Twitter back in August 2007, they quickly gained popularity among users and were adopted by other social networks.

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