ADEY STEEL GROUP

ADEY STEEL GROUP.

August 1st, 2022

Brief

To create a new look and tie together four companies under a comprehensive mother-brand, for one of the UK’s leading steel fabrication specialists.

Delivery

Having developed a strong new logo, we differentiated the four arms of the group with distinct colours on all collateral. We built a website linking the four pillars of the brand and designed new livery for all company vehicles, along with a full suite of stationery and signage that enhanced their brand identity and reflects their well-established presence in the UK.

Outcome

Delivering a full rebrand in just 6 months, we gave a 90 year old local business a 21st century facelift and simplified market perceptions of a complex business structure. The website was well-received by new and existing customers and continues to be a prominent sales tool in the customer journey.

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