Brief
To complete 15 audits of the multidisciplinary engineering group’s subdivisions to arrive at bespoke strategy recommendations for not only their individual development but their more effective interaction and cross-selling. To identify specific messaging sets and collateral requirements to address the precise needs of each engineering niche market.
Delivery
Our team conducted over 40 interviews with group leadership and sub-divisional managing directors to understand the different objectives of each arm of the business and the unique dynamics at play around each one. We analysed each sub-division’s current communications strategy and brand material provision to establish their relative strengths and weaknesses. And our specialists examined the activity of competitors to understand how successful communications could be shaped in each niche.
Outcome
We delivered 15 bespoke marketing and communications plans, each setting out an overarching positioning strategy and budget, channel and collateral recommendations. Our analyses were welcomed across the board by engineers with little brand communications experience, who subsequently commissioned us to carry out a wide range of activities. Our delivery has naturally been different for each of the 15 sub-divisions, tailored to support their specific requirements, and includes a number of sales and cross-selling workshops.
