Client
Adi Group is a multidisciplinary engineering firm with a UK workforce of over 660 employees and a unique commitment to inspiring the next generation of engineers, self-delivering sustainable solutions to clients in seven key industrial sectors.
Brief
To raise the profile of adi Group and its core divisions, enhancing its CSR credentials, educating young people about engineering careers and positioning the Group as an employer of choice to attract and develop a diverse workforce.
Delivery
We deliver ongoing PR and communications for the Group, highlighting its 360° self-delivery, its unique pre-apprentice scheme run in conjunction with a local school and its full spectrum of fundraising activity. We devise a wide range of awards entries and secure and activate several sponsorship opportunities and have conducted audits of key divisions to create targeted marketing plans to aid their respective business development efforts.
Outcome
–Widespread trade and regional press exposure driving a significant uplift in quality leads
–Securing a number of comment and thought leadership opportunities in the media and at events
–Winning TV and press coverage of new facility launch
–Creation of targeted strategy for each business to increase lead generation
