Brief
To raise the profile of the adi Smart Metering arm of adi Group in the facilities management sector as it sought to increase its share of the UK smart metering market.
Delivery
After an exhaustive series of interviews with client stakeholders, we produced a wide range of case studies, thought leadership and supplementary branded collateral. Our writers drew on independent research to add to the insights drawn from key stakeholders and position adi Smart Metering as both experienced and highly knowledgeable in the field. Our design specialists then added extra value by packaging written materials in a cogent set of brand collateral that gave the organisation a polished corporate identity.
Outcome
The materials we delivered were used in communications campaigns that garnered a great deal of trade press exposure and drove a significant uplift in quality leads. In addition to the new business opportunities we helped create, adi Smart Metering benefited from a suite of content that then helped us secure its management high profile comment opportunities in trade and conventional press.
