Brief
Anglian Water Parks approached Champions with a requirement to help them boost sales and ROI. Champions not only developed a visually engaging website but also implemented technical SEO and launched PPC campaigns to help maintain those sales.
Delivery
Champions proposed a new website, incorporating SEO and technical design, giving their customers a user-friendly experience. In addition, paid social media campaigns (Facebook and Instagram) were used to promote Alton Water Park’s campsite, focusing on raising awareness of their brand and what their Water Parks have to offer. We also leveraged effective data capture for a new target audience, while Google Ads focused on generating quality traffic to their website. We applied this integrated approach of social and search advertising to boost sales to achieve and consequently exceed Anglian Water Parks target expectations.
Outcome
Alton Water Park saw an increase in campsite sales, worth £7,360 in just one month and our advised integrated approach (SEO, PPC, UX) drove a significant increase of 710% on their initial investment. Their new improved ads elevated their campsite sales by141%while cutting down cost per acquisition by 45%.Champions is now working with Anglian Water Parks on a music festival project at one of its other prestigious Water Parks - Rutland Water.
Look at these metrics!
Increase in transactions
Decrease in Cost Per Acquisition
Increase in ROI
