To create interest in the Games of Remembrance, two football matches between UK and German Armed Forces sides commemorating World War 1 with boosted campaign activity aiming to drive ticket sales over 2 weeks.
Our team devised an integrated, multichannel communication strategy to drive widespread regional awareness of the two games over a concentrated two week period .The creative and media teams created a range of video and graphic content to populate targeted adverts and social media outreach with consistent messaging about the events and the reasoning behind them, plus clear calls-to-action to ticketing platforms.
•Celebrity retweets to a combined total of 14 million followers
•8,471 clicks to the booking page
•Reached 246,014 people within the target audience
•Creation of over 6,000 organic interactions