To overhaul and recast an existing brand to create a more polished corporate identity to reflect a significant shift in the company’s business model.
Our creative design team analysed the company’s new strategy and market position to develop a dynamic new logo to appeal to clients in niche energy, government and technology markets, ensuring it conveyed a clear global capability. That activity was reinforced by the development of consistent brand messaging that communicated the full breadth of a complex logistics service offering and its application to a full suite of supporting infrastructure. We were instrumental in devising Arturius’ core values, shaping effective internal communications campaigns and completed a range of initiatives around sponsorship activation and the writing and design of new business pitches.
Such has been the impact of our rebranding work, in 2017 Arturius International enjoyed its most successful year to date and has quickly outgrown an HQ it has occupied for a mere 7 months. This led to further strategy shifts and a realignment of the company’s mid and long-term goals to include the launch of additional divisions. As a consequence, we are about to embark on another round of website and brand development, in support of their entry into two new international markets.