Brief
To create and launch a high impact Back2Fitness brand, using a bespoke strategy aimed at driving awareness in the health, wellbeing and fitness market.
Delivery
Our Creative team devised a powerful brand and logo, with clear messaging aimed at the target market, harnessing the popularity of Back2Fitness co-founder, Neil Back MBE. The brand launch was boosted by a fully managed 12-month brand campaign, which included marketing, advertising, creative, digital, PR, social media as well as adverts in Aspirational and Inspirational London Magazine. We built a responsive ecommerce website to deal with sales and enquiries, incorporating a data capture feature to gather information to support e-shot campaigns. We created press releases and blogs targeting the fitness industry market and used our photography and video capabilities to create additional media content to be used across all platforms.
Outcome
We generated exposure resulting in a total circulation of 248,917,743 and a total media value of £188,416.56, including an article in the Daily Mail Online, which led directly to an increase in web traffic of +3,000% as well as +600% increase in sales month on month. This rise in activity continued and the first 12-months of work resulted in widespread brand awareness and significant growth. We identified additional concepts and ideas on top of our agreed proposal with Back2Fitness that would raise their profile and allowed us to deliver a multi-channel campaign. This included an international e-shot strategy, additional digital communications for the website and social media, home work-out posters and a female fitness brochure.