Brief
To design and construct an intuitive new company website with an improved user experience and high search visibility for leading accountancy firm, Baldwins. To create and deliver a range of initiatives to ensure the new site enjoys ever greater search prominence for all relevant terms.
Delivery
Having conducted a comprehensive brand and digital audit of Baldwins and its fellow Cogital companies, we are now in the process of developing the new Baldwins website. We have created a new sitemap and wireframe that enhances the user experience so visitors can find the information they seek seamlessly. Our team is currently producing a wide range of thought leadership and link-building materials on issues, such as tax, fintech and advisory services, with the aim of improving search visibility. We are working to ensure that the original ‘s site’s SEO value is not only retained but enhanced in the transition from old to new.
Outcome
This has all happened in the context of large-scale M&A activity. The combined entity of Baldwins, Wilkins Kennedy and Campbell Dallas has followed the advice set out in our brand audit to undertake a collective rebrand. We will play a wide-ranging role in that endeavour and, impressed with our web design and SEO work to date, the firm has opted to use the new site we are developing as the future site for the rebranded identity.
