Brief
Founded by former Special Forces Soldiers Ollie Ollerton and Jason Fox, Battle Ready 360 came to Champions for support, relying on our expertise to help aid the global growth of the brand.
Battle Ready 360 were seeking to turn their attention to future customers, focusing on ecommerce, communications, social media and the redevelopment of their app.
With that in mind, the brand was also aiming to raise brand awareness and increase both sales and app downloads.
Delivery
Champions supported the former SAS: Who Dares Wins stars in expanding their business and introducing new product lines to the fitness market.
To aid the growth of the brand, Champions made a variety of improvements to the app, making it more user-friendly, providing a smoother onboarding process and introducing new content.
Champions also provided a multi-channel campaign for the launch of the new range of gym equipment and the popular Battle Box. The campaign consisted of activity across web development, PR, digital strategy, paid advertising and email marketing. As well as this, Champions managed the Battle Ready 360 social media accounts to help improve levels of engagement, grow their follower count and increase sales.
With the multi-channel campaign coinciding with the UK’s national lockdown due to the coronavirus pandemic, the key messaging focused on daring people to change, pushing their limits and owning the best home workout kit. All the key marketing pushes were supported by the creation of new app workout videos and the support of key celebrity and influencer figures across social media with live workouts.
Outcome
Battle Ready 360 currently has a total net sale of over £58,000 and since October 2020, the brand has sold over 400 products.
Throughout 2020, Battle Ready 360 has had over 800 features in publications with a circulation of 1.5 billion. Publications have included the Metro, Daily Mail, Telegraph, The Times, Daily Star, The Sun, Lad Bible and much more.
Since working with Champions, the Battle Ready 360 social media channels have seen an impressive change. Their combined performances on Twitter, Facebook and Instagram include a +53.1% increase in followers, a +131% increase in impressions, a +120% increase in engagements and an +87.4% increase in post link clicks.
The Battle Ready 360 App has acquired more than 17,000 Android users since launch and has received more than £38,000 in sales from the Apple App Store.
