Brief
To advise Betsafe and activate their headline sponsorship of the recent heavyweight grudge match between David Haye and Tony Bellew, we rolled out a suite of activities across multiple channels.
Delivery
We arranged a series of pre- and post-fight interviews between the online gaming firm and the fight protagonists to be pushed out across social media and secured the services of a number of leading boxing pundits to share their predictions and tips with fans. Our team also assisted Betsafe in making the best use of assets and facilities at London’s O2 Arena, enabling them to host and entertain celebrities and high value clients during the fight.
Outcome
Due to our sponsorship activation, Betsafe has been nominated for Sportsbook Marketing Campaign of the year for the Haye vs Bellew activity.